Jiaohua, an Educational Practice in the “Confucian” Company

Based on fieldwork carried out between 2016 and 2020 in three Chinese private companies, this article analyses the implementation of jiaohua, a key idea Confucianism, within “Confucian” company. In first two sections, I analyse main measures put place by type company their attempt to model transform behaviour state mind employees. then study way which educational vocation these entrepreneurs fits into an project supported authorities at national level, aim is create morally sound citizen. Taking account current sociopolitical context China, it might be considered that commitment certain promotion “Confucian education” reflects contribution making modern citizen desires, as well conviction Confucianism offers resources will enable construction capitalist ethic.